EP 86: The POWER of an outside perspective for your business to keep growing

Here’s a hard truth - your brain will always try to keep you safe and comfortable instead of moving towards growth and possibility (that’s why it’s called SELF-sabotage, because it comes from your own SELF).

That’s because your brain’s ONLY job is SURVIVAL - to keep you safe.

Back in the early days, SAFE meant to be safe from predators, finding shelter to survive the night, thinking proactively about food sources and water…

But in today’s day and age, we HAVE food, water, shelter and NO predators… so how does your brain, which is geared towards survival, keep you safe today?

It’s by this silly little thing called your comfort zone.

And an outside perspective is the ONLY thing that can combat a warm, fuzzy, comfort zone that just DOESN'T want to let you go otherwise.

Think of it this way - if you DON'T have outside perspective, you will fall to the trap of your own thoughts.

You may THINK of making a big move or taking that next step…

But you may also start to question if you are doing it right.

Or if you are “good enough” to even do it.

You may start to question "Who am I to think this is possible? Who am I to go out of my way to do this big scary thing?"

And as soon as your brain starts to question in this way… you stop taking action. And when you stop taking action, you stop growing.

In today’s episode, we talk about how to break this habit of self sabotage.

By the time you finish listening, you'll learn:

• How your brain was MEANT to keep you safe in the caveman age when threats were present... and how it keeps you safe and comfortable in today's day and age when there are NO active threats present
• Where thoughts like "who am I to think this is possible?" and " I'm not cut out for this" and "they are so much more smart, bold, confident, extroverted, X Y Z more than me" originate from so you can stop them from sabotaging your dreams
• Why NOT having an outside perspective will make you fall into the trap of playing small, preventing your growth
• What you can do TODAY to help you grow if you DON'T have someone with an outside perspective to turn to for support

Click here to listen to this episode of the Product Biz Podcast!

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