EP 85: How to tell if you're building your business on top of quicksand
Jan 03, 2024If you saw a construction company trying to build a skyscraper on top of quicksand, you'd wonder what the hell they were doing, wouldn't you?
Because you KNOW that in order for a skyscraper to be sturdy, for all of the floors to be built on top of each other, that it needs to have a solid foundation. The solid foundation is the ONLY thing that allow the structure to be stable.
Common sense, right?
Well, my question for you is on that same topic… are you building your business with a solid, stable foundation… or are you building your business on top of quicksand?
Most small business owners are trying to build a business on top of quicksand, and then they wonder why it’s not growing, why it’s not leading to consistent sales, why it’s just not working, and why they are exhausted, burned out, and stressed along the way.
So in today’s episode of the Product Biz Podcast, we're diving into what it means to build a business on quicksand and what it means to build a business with a solid foundation, so you can start 2024 on the right path to creating your best sales year yet.
By the time you finish listening, you'll learn:
- What it means to focus on growth, longevity, and ACTUAL progress in your business… instead of shiny object syndrome
- Why business growth is NOT a matter of doing more or working harder… and why it’s a matter of working on the right things that actually move the needle forward
- What it means to be reactive and urgent in your business vs. having a solid foundation in your business… and which one leads to consistent sales
- How to become the leader of your business, or the “captain of the ship” so you are directing your business to its end destination by setting the course on the RIGHT path - instead of being below deck, stuck in the day-to-day busywork
Click here to listen to this episode of the Product Biz Podcast!
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