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EP 67: The art of multi-channel marketing to get in front of more customers with Kristy Pask

Aug 30, 2023
The art of multi-channel marketing to get in front of more customers with Kristy Pask

Growing a small business comes down to getting your products in front of as many people as possible. And getting your products in front of as many people as possible comes down to selling your products where people are shopping! During this episode, special guest Kristy Pask shares with us the importance of multi-channel marketing, how to repurpose content to make multi-channel marketing easier on you, and how to truly connect with your target audience across each of the marketing platforms you use, from social media, to website, to Etsy and more.

Kristy Pask is a Business, Marketing and Mindset Coach. With over 15 years’ experience in Marketing, Kristy has worked with more than 50 brands to develop and execute global, national and local marketing, social media, PR and sale strategies. Kristy is now on a mission to bring together everything she has learned about business and marketing (and continues to learn) to help small businesses owners. A self confessed marketing nerd and recovering perfectionist, Kristy’s goal is to simplify marketing and help small business owners ditch the overwhelm and stop procrastinating, and instead focus on building momentum while gaining clarity and confidence as they grow their business.

By the time you finish listening, you'll learn:

  • How to stand out with your branding and positioning to alight with your target audience - and how you can tell if there are positioning problems that are preventing sales!
  • What it means to have a holistic, multi-channel marketing approach to your business and how you can repurpose content to make it easier on you
  • Why mindset is important for all business owners


LINKS MENTIONED IN TODAY'S EPISODE
Follow Kristy on Instagram @kristypask
Learn more from Kristy at https://kristypask.com

LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
Watch the FREE Etsy training to get started today: How to Get Your Products Seen on Etsy!

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Meet your host of The Product Biz Podcast:

Monica Little

Listen in as Monica Little, multiple 6-figure organic skincare small business owner, shows you how let go of perfection and overcome the fear of failure that might be holding you back, so you can confidently make BIGGER, BOLDER moves with your small biz. @monicalittlecoaching

Recent episodes:

EP 118: The importance of trademarks for business owners: what you need to know with Joey Vitale
Nov 20, 2024
EP 117: The #1 mistake small business owners make during the 2 weeks before Black Friday (and how to avoid it)
Nov 19, 2024
EP 116: Mastering your holiday promotion strategy for Black Friday 2024
Nov 19, 2024

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EP 118: The importance of trademarks for business owners: what you ...

Nov 20, 2024

EP 117: The #1 mistake small business owners make during the 2 week...

Nov 19, 2024

EP 116: Mastering your holiday promotion strategy for Black Friday ...

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EP 115: How to build momentum as a business owner so you see actual...

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The latest reviews from our loyal listeners:

⭐⭐⭐⭐⭐

Clear & effective communication!

Great podcast from Monica Little! She talks about the power of integrity, changing your mind-set to get stuff done and being accountable (both personally & professionally). The podcast is geared towards small business owners, but really so much of what Monica explains can be applied to various parts of anyone's life. She articulates so accurately many of the thoughts I have about the challenges of being a small business owner. It's reassuring & comforting to hear Monica break it all down in a comprehensive way in order to overcome the struggles. My favorite take-aways were how she explained that believing in yourself = FREEDOM and "how you do one thing is how you do everything".

- Anneliese via Apple Podcasts

⭐⭐⭐⭐⭐

Very inspirational!! Highly recommend

Listing to Monica’s podcasts have been crucial to helping my business grow. Saving me from endless circles of the creative mind, great tips and tricks to make things more efficient. If you own your own product business, I highly recommend joining her program as well as listening to all her podcasts!! πŸ™ŒπŸ»πŸ™ŒπŸ»πŸ™ŒπŸ»πŸ™ŒπŸ»Way to go Monica !! ❀️

- Daisy via Apple Podcasts

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I’m Learning So Much!

I love listening to Monica’s podcast as a handmade small business owner! She offers so many tangible tips within her episodes that have helped me to believe in and grow my small business. Episode 2 was very helpful as she discusses the power of integrity and using a habit tracker. I loved this concept and will begin to use one. I can relate to so many of the stories she tells about running her own handmade business. Thank you Monica for all of these episodes! I cannot wait to listen to more.

- Kelley via Apple Podcasts

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