EP 120: How Whitney grew her skincare business, her confidence & her sales

Self-confidence is often looked at as a trait that some people are simply born with…. But today’s podcast interview with Whitney from Cleansed reveals how much confidence anyone can build in just one year.

Whitney’s journey started with trying to find a solution for skincare products that wouldn’t irritate her daughter’s extremely sensitive skin. She began creating her own skincare line that actually worked for her daughter and, before she knew it, was sharing her handcrafted soaps with friends and family, too. When her husband encouraged her to turn this hobby into a business, Whitney took the leap - she began selling at local markets and received so much support from the local community. Yet, she hit a roadblock when it came to scaling her business. Many small business owners find themselves in a similar situation, don’t they?

This episode will inspire you to see how confidence – both business confidence and personal confidence – is what grew Whitney’s sales and business.

Whitney’s story will inspire you to see how someone can go from not having any personal social media profiles at all…. To having a business social media with just photos of her products…. To showing her face… to now, talking on her stories, hosting IG lives, and posting reels showing the person behind the business. Can you imagine how transformative this journey must have been?

This confidence came from confidence in her business, confidence in the service that her products provide, which led to confidence in herself…. To the point that when she meets people in person, she no longer says she’s a stay at home mom of 2 girls and hides the fact that she has a business… but instead, she speaks from her heart, tells people about her business, and is proud to be the owner of a successful skincare business.

What you’ll learn in this episode:

• The inspiring story behind Cleansed and how it grew from a personal need into a successful small business
• The personal mindset shift that helped Whitney go from fear of social media to confidently selling online
• The business confidence that came from professional branding, updated labels, and professional photography
• How investing in PBA provided Whitney the roadmap & support she needed for business growth
• How Whitney’s confidence shift positively impacted both her business and personal life

So, are you ready to embark on your journey to bigger, bolder confidence and success in your business?

About Whitney: Whitney McClure is the founder of Cleansed, a skincare brand that started as a personal solution for her daughters’ severe skin sensitivities and evolved into a skincare business for those with sensitive skin. Whitney was awarded the 2024 Breakthrough of the Year Award in Product Biz Academy—and today, she shares her incredible journey of overcoming self-doubt, rebranding her business, and achieving major growth in just one year.

Click here to listen to this episode of the Product Biz Podcast!

LINKS MENTIONED IN TODAY'S EPISODE
Follow Whitney on Instagram: @CleansedPureAndSimple
Shop Cleansed products: www.cleansedpureandsimple.com

LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
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