EP 116: Mastering your holiday promotion strategy for Black Friday 2024

In today’s episode, we’re diving into the three pillars required for a successful holiday campaign so that you can make the MOST of the Black Friday, Small Business Saturday, and Cyber Monday hype AND before AND after… through 3 pillars that are required for success: Promotion, People, and Performance.

Most business owners only focus on promotions during the holiday season, without realizing that increasing people and increasing performance is what leads QUANTUM LEAPS! Which is why we'll be diving into strategy for all 3 components so that you see the sales you want.

During this episode, you’ll learn:
- How to choose your Black Friday promotion so that it stands out AND is easy for customers to understand so that they actually buy… and the top mistakes to AVOID that would otherwise cause your promotion to be watered down, confusing, or lost in a sea of others (which DOESN’T lead to sales).
- How to run a marketing campaign leading up to Black Friday that DOESN’T include a massive discount but still is relevant to the season so that you keep your profits AND make more sales.
- The importance of increasing PEOPLE (aka the size of your audience) for the success of your promotion… and a few quick tips on how to get more eyeballs to your business now. The goal is simple: more eyes on your brand = more sales when your promotion goes live.
- The importance of increasing PERFORMANCE above all else and how to improve your email marketing metrics, social media engagement, and website conversion. Performance is key to maximizing impact and even small improvements in email open rates, click-through rates, and engagement can lead to massive, massive growth.
- The performance metrics that matter, how influencing these metrics can make a massive impact, and how to keep assessing what’s working (and what’s not) to keep increasing YOUR performance.

Click here to listen to this episode of the Product Biz Podcast!

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