EP 110: The power of proximity

As an introvert who is learned to be super independent from an extremely young age… I didn't realize the power of proximity until I started my own business.

Back when I first started Plant Based Beauty, I was proud to do everything via me, myself, and I. I had a few small business owner friends who I met at markets that I would talk to about business every now and then, but I honestly felt awkward and out of place if I would ask them business questions. It didn't take long to realize that I didn't have anyone to turn to that actually understood what it meant to run a product based business, and the only “people” I had to talk to were Google, random blog posts, and other random insights from the internet.

When I left my full time job to focus on Plant Based Beauty fully, I KNEW that sitting behind my laptop and bring my phone by myself 24/7 was NOT going to be the most conducive environment to growth. 

And I KNEW that when people want to run a faster mile, they join a running group that runs FASTER than them. 

What I am sharing with you during today’s podcast episode is the reason WHY it’s so important to be around those that are “running faster than you”. We talk about borrowing the belief of others, how this can shift your perception of what’s even possible for you, the importance of being in an environment that uplifts you (rather than those Facebook groups that just complain about how hard it is to run a business, how Etsy is evil, and how social media is impossible...), how community prevents self-sabotage, and SO much more. 

Because the truth is, if you are not surrounded by people who are contributing to your evolution, consider that part of why your evolution may feel more like a self-fulfilling prophecy.

Click here to listen to this episode of the Product Biz Podcast!

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