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EP 106: From Teacher to Small Biz Owner: How Michelle of Joyful Nest Design Co. Grew Her Home Decor Business with Product Biz Academy

Aug 12, 2024
From Teacher to Small Biz Owner: How Michelle of Joyful Nest Design Co. Grew Her Home Decor Business with Product Biz Academy

In this episode of the Product Biz Podcast, I interview Michelle of Joyful Nest Design Co. and she shares her journey from a special education teacher to a successful home decor small business owner. She shares with you how she took her made-to-order business, adjusted the business model, and is now scaling it with more ease... which led to her FIRST four-figure Etsy month - which then DOUBLED the following month - and more.

In this episode, you’ll learn:

  • Michelle’s Journey: From special education teacher to owner of Joyful Nest Design Co. and the handcrafted wooden home decor items she makes, including wooden soap stands, wall shelves, and multi-purpose end tables.
  • How a cabinet builder that ghosted Michelle and led her to discover a passion for woodworking
  • The transition from hobbyist to business owner and the decision to join Product Biz Academy.
  • Navigating the ups and downs of in-person markets and online sales.
  • How joining Product Biz Academy led to running her business more efficiently, improved Etsy sales, a successful rebrand, LESS markets and less overwhelm
  • How Michelle reached her first four-figure month on Etsy and then doubled it the following month
  • Wholesale Expansion: Michelle’s experience with Faire and getting NEW orders from stores across different states

Michelle is a former special education teacher, turned stay at home mom, who started a side business in a small rural farm town making handcrafted home decor items.

Click here to listen to this episode of the Product Biz Podcast!


LINKS MENTIONED IN TODAY'S EPISODE
Follow Michelle on Instagram @joyfulnestdesignco
Shop at www.etsy.com/shop/joyfulnestdesignco

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Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
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Meet your host of The Product Biz Podcast:

Monica Little

Listen in as Monica Little, multiple 6-figure organic skincare small business owner, shows you how let go of perfection and overcome the fear of failure that might be holding you back, so you can confidently make BIGGER, BOLDER moves with your small biz. @monicalittlecoaching

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EP119: Five things that won’t save your business in 2025 (The hones...

Dec 18, 2024

EP 118: The importance of trademarks for business owners: what you ...

Nov 20, 2024

EP 117: The #1 mistake small business owners make during the 2 week...

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EP 116: Mastering your holiday promotion strategy for Black Friday ...

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The latest reviews from our loyal listeners:

⭐⭐⭐⭐⭐

Clear & effective communication!

Great podcast from Monica Little! She talks about the power of integrity, changing your mind-set to get stuff done and being accountable (both personally & professionally). The podcast is geared towards small business owners, but really so much of what Monica explains can be applied to various parts of anyone's life. She articulates so accurately many of the thoughts I have about the challenges of being a small business owner. It's reassuring & comforting to hear Monica break it all down in a comprehensive way in order to overcome the struggles. My favorite take-aways were how she explained that believing in yourself = FREEDOM and "how you do one thing is how you do everything".

- Anneliese via Apple Podcasts

⭐⭐⭐⭐⭐

Very inspirational!! Highly recommend

Listing to Monica’s podcasts have been crucial to helping my business grow. Saving me from endless circles of the creative mind, great tips and tricks to make things more efficient. If you own your own product business, I highly recommend joining her program as well as listening to all her podcasts!! 🙌🏻🙌🏻🙌🏻🙌🏻Way to go Monica !! ❤️

- Daisy via Apple Podcasts

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I’m Learning So Much!

I love listening to Monica’s podcast as a handmade small business owner! She offers so many tangible tips within her episodes that have helped me to believe in and grow my small business. Episode 2 was very helpful as she discusses the power of integrity and using a habit tracker. I loved this concept and will begin to use one. I can relate to so many of the stories she tells about running her own handmade business. Thank you Monica for all of these episodes! I cannot wait to listen to more.

- Kelley via Apple Podcasts

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